Increasing traffic for casinos with links only

By entrusting the link-building project to experts, businesses can expect stable and convertible traffic from the very first month of cooperation.

The gambling niche continues to dominate among digital entertainment sectors, with projections indicating that by 2029, the number of players will reach 281.3 million, and the profitability of the segment will exceed $136.3 billion. This highlights the substantial income potential for online casino providers if their platforms are promoted effectively.

The growing demand for gaming services makes the industry a promising profit source. However, the segment faces significant challenges, particularly high competition among market players. One effective solution to stand out in this competitive market is link building for online gambling sites.

While outreach doesn’t replace other marketing channels, it is a reliable source of convertible traffic with good scalability potential. Our results reflect this, with over 100 active links across different geos generating thousands of clicks to our client’s websites.

Client Overview

The client is a leading international gambling provider with a global reputation. Despite being a significant player in the industry, the client needed support to improve their link-building efforts, particularly targeting multiple geographic regions for lead generation.

The goal of the cooperation was to create marketing materials with high-quality backlinks, attract convertible and high-traffic sources, and expand outreach capabilities.

Key Tasks

1. Finding Donor Sites:
   • Identifying websites targeting specific countries, including Ukraine, India, Brazil, and Chile.
   • Validating authoritative sites and their key topics while securing permissions to publish content.
2. Placing Unique Links:
   • In the first month, preparing high-quality links approved by the client, ensuring they are open for indexing by search engines.
   • Ensuring that all donor links are indexed by search engines using specialized tools.
3. Cooperation Guarantees:
   • Ensuring protection of funds in case the links are ineffective.
   • Secure payment channels for services.
   • Defining cooperation terms that minimize the risk of fund loss.
4. Crowd Placement:
   • Placing high-quality crowd links on thematic forums, profiles, and article submissions.
   • Covering all available resources to ensure positive impact on the client’s sites.
5. Regional Considerations:
   • Conducting link-building activities within the legal frameworks of the target regions.
   • Addressing the specific challenges around casino advertising in countries like Ukraine, and finding creative ways to obtain links.
6. Link Building Methods:
   • Using a mix of traditional and experimental link-building approaches to enhance the effectiveness of the campaign.
7. Licensing:
   • Ensuring that publishing materials with backlinks aligns with regional laws and editorial rules of major sites.

Metrics for Campaign Success:

• Number of placed and indexed links.
• Improvement in the client’s search engine rankings.
• Increase in website traffic and new users.

We achieved all these tasks successfully, as demonstrated by the results at the time of this case study.

Results

Link building for the online gambling platform enabled the team to meet all objectives in just a month:

• Built over 100 links across Ukraine, Brazil, the USA, and India.
• Created over 50 crowd links across India and Bangladesh, including profile links, comments, and article submissions.

The ongoing nature of the cooperation indicates the continued success of our work, with preliminary results already showing positive outcomes.

Project Challenges

While the client’s platform performs well on the international stage, recent challenges in attracting audiences from certain regions have arisen, primarily due to changing laws and policies in some countries. Notably, Ukraine has imposed a ban on gambling advertising, which hindered traditional marketing efforts.

Link building for the online gambling site aimed to address this issue, but we encountered challenges, such as the client’s fixed budget for placements. However, through effective negotiation with donors, we managed to secure discounts, completing all link placements within the client’s budget.

What We Did During Cooperation

To boost the platform’s visibility in targeted regions, we applied best practices and a tailored approach, including:

1. Database Collection:
   • Building a list of suitable donor sites across the required regions.
2. Communication & Agreements:
   • Establishing agreements with donors for link placements.
3. Payment Methods:
   • Selecting payment methods that guaranteed adherence to agreements and compensation for any breaches.
4. Content Placement:
   • Placing content, comments, posts, and links on relevant forums and profiles.
5. Metrics & Analytics:
   • Implementing tools to track and measure the results, comparing them against predefined goals.
6. Indexing:
   • Using proprietary tools to ensure the proper indexing of articles.

We continue to work closely with the client, maintaining an updated database of quality donors and ensuring the indexing of each link placed.

Summary

The link-building campaign for the online gambling platform achieved the following results:

• Overcame two lead generation issues in Ukraine by navigating the gambling advertising ban and attracting audiences from specific countries.
• Increased platform traffic from India and Bangladesh through increased publications with backlinks on authoritative websites.
• Placed over 50 crowd links and 100+ outreach links.
• Accelerated the indexing of donor pages, which resulted in more effective lead generation and quality traffic.