136 Top 1 & 2.5x traffic for Game Studio
The project exemplifies how deep technical expertise, when paired with strategic content optimization, can transform a website from a simple online presence into a powerful lead generation tool for specialized B2B services.
In today’s competitive gaming landscape, standing out requires more than just creating exceptional games – it demands a strong online presence that connects developers with potential clients. When a prominent European game development studio sought to enhance their digital footprint, they faced a common yet crucial challenge: converting website visitors into valuable partnerships.
The studio, boasting over 10 years of expertise in PC and mobile game development, had already proven their technical prowess through more than 100 successful projects, including collaborations on internationally renowned titles. Their mastery of Unity and Unreal Engine positioned them as industry veterans, but they needed to amplify their online visibility to match their impressive portfolio.
GOALS:
- Increase the number of keywords for which the website will rank in top positions on search engines.
- Attract more organic traffic and potential clients.
The Path to Digital Excellence
The transformation began with a dual-focused approach combining technical refinement and strategic SEO implementation. The technical phase addressed fundamental website performance issues, including:
- Performance optimization for faster page loading
- URL architecture refinement
- Mobile experience enhancement
- Strategic internal link restructuring
The SEO strategy focused on expanding the site’s digital footprint through:
- Comprehensive keyword research and implementation
- Meta tag optimization across all pages
- Development of authoritative backlink networks
Tackling Technical Hurdles
Several critical issues emerged during the initial assessment:
First, the site suffered from redirect chain complications, with multiple 3xx status codes creating navigation inefficiencies. This required a complete overhaul of the redirection system to streamline user pathways.
Second, mobile performance lagged significantly. The solution involved optimizing JavaScript execution, streamlining DOM elements, and implementing progressive image loading techniques.
Finally, Core Web Vitals metrics needed improvement, particularly in Layout Shift and Content Paint scores. The team implemented stability improvements and enhanced rendering processes across both desktop and mobile platforms.
Content and SEO Transformation
The content strategy expanded beyond simple optimization:
- Created over 20 new specialized pages targeting specific service offerings
- Implemented semantic keyword clustering to capture broader search intent
- Enhanced headings and meta descriptions with strategic keyword placement
- Developed comprehensive structured data implementation
Measuring Success
The results exceeded expectations:
- Organic traffic surged by 140%, jumping from 2,903 to 6,996 monthly visitors
- First-page rankings expanded dramatically:
- 136 keywords achieved #1 position (up from 91)
- 437 keywords landed in top 5 results (previously 398)
- 638 keywords secured top 10 placement (increased from 539)
This comprehensive digital transformation demonstrates how strategic technical optimization combined with thoughtful content development can dramatically improve online visibility without relying on paid advertising. The success lies not just in the numbers, but in creating a sustainable foundation for continued growth and client acquisition in the competitive gaming industry.
