Best AEO Agencies 2025: Optimization for Generative Search
Quite suddenly in 2025, user search behavior has seriously changed. People began relying on search assistants such as ChatGPT, Gemini, Claude, Copilot, Perplexity, Meta AI, Amazon Alexa, AI overview, instead of traditionally typing their questions and needs into Google’s search bar. As a result, there’s a growing need for flexible adaptation of websites to new search result formats and responses, since those who were in Google’s TOP-3 don’t always appear in these assistants’ responses.
That’s why AEO optimization (Answer Engine Optimization), also known as AI SEO / GEO, has become not just a trendy trend, but an integral component of a successful website promotion strategy. Including AI-SEO (optimization for Answer Engines) allows providing relevant answers optimized for formats where the response can be inserted as a ready paragraph, map, list, or short summary.
Why You Should Add AEO Optimization to Your Website
AEO optimization guarantees that your content is adapted to the modern response format that expresses user intent in a convenient way for them. This significantly increases the chance that AI assistants will recommend your website, product, or service to users seeking help from AI. How AEO will help your website:
- Semantic relevance — creating content that clearly answers user questions;
- Structured formats — using lists, tables, short paragraphs, “on-the-spot” answers;
- Q&A / FAQ blocks — direct question formulations with answers, like in search assistants;
- Optimization for assistants (ChatGPT, Perplexity, Gemini, Grok, etc.) — adapting content style so it’s easily perceived by AI assistants;
- Speed and technical quality — fast page loading, correct HTML elements, schema.org for Q&A, which facilitates indexing.
Top 10 AEO Agencies
1. AEO Team
Country: United Kingdom
Niches: IT, SaaS, iGaming
Services: Bing search optimization, improving indexing by LLMs, link inserts to top pages, content optimization for LLMs, traffic dynamics analysis from LLMs
Why Choose: Leading agency focused on AI SEO with a large team of specialists (40 specialists from outreachers to programmers). They develop strategies that guarantee brand visibility for AI systems and assistants such as Google AI Overviews, Bing Copilot, ChatGPT, Perplexity, and Grok. AEO Team’s approach combines technical optimization, content strategy, and LLM traffic analysis to ensure brands maintain a stable presence in the new AI environment.
2. WebFX Agency
Country: United States
Niches: Healthcare, eCommerce, SaaS, Multiple Industries
Services: Decades of experience in structured data, schema markup, and natural-language content optimized for voice search, featured snippets, and AI-powered answer engines
Why Choose: Full-service AEO agency delivering top-tier AEO services that align technical SEO with conversational AI content strategies. WebFX clients benefit from integrated dashboards, real-time analytics, and a tactical content workflow designed to win answer-box real estate. Their track record includes boosting organic visibility and snippet capture across SaaS, healthcare, and eCommerce verticals.
3. NoGood
Country: United States (New York, San Francisco, Los Angeles)
Niches: Venture-funded startups, B2B, SaaS, eCommerce
Services: End-to-end AEO sprints, AI search optimization, answer engine domination strategies
Why Choose: Pioneers of AEO with proven strategies and research that helped many leading brands master and regain control of AI discovery across ChatGPT, Gemini, Perplexity, Google’s AIO, and beyond. NoGood focuses on growth-stage brands with performance-driven AEO strategies that emphasize conversion optimization and revenue impact. Their team combines AEO with broader growth marketing initiatives. Award-winning growth marketing agency that was among the first to recognize and capitalize on the AI search revolution.
4. Marcel Digital Agency
Country: United States
Niches: Various industries with focus on technical optimization
Services: Combine technical optimization for AI agents, content strategy, structured data implementation, authority building, and user experience enhancement
Why Choose: Their team focuses on creating AI-friendly content workflows that improve visibility in AI answer engines, featured snippets, and voice search results. Marcel Digital integrates SEO, analytics, and content development in-house to deliver comprehensive solutions tailored for the evolving AI search landscape. They specialize in creating holistic strategies that bridge traditional SEO with cutting-edge AI optimization.
5. NP Digital
Country: United States
Niches: E-commerce, SaaS
Services: Entity-first framework, AI-Search practice
Why Choose: AI SEO with a focus on entities – a new direction in 2025. They’ve developed innovative entity-based optimization strategies that align with how AI systems understand and categorize information, making them a forward-thinking choice for brands looking to stay ahead of algorithm changes.
6. First Page Sage Agency
Country: United States
Niches: B2B verticals
Services: Structured content, schema implementation, and rich-media answer frameworks tailored for answer engines
Why Choose: AEO agency delivering premium AEO services that bridge thought-leadership SEO and AI optimization. With extensive experience in B2B verticals – clients like Microsoft, Salesforce, US Bank — they’ve pioneered cadence-based content strategies that drive authoritative visibility in generative AI results. Their enterprise-level experience makes them ideal for large-scale B2B implementations.
7. Luxeo
Country: Ukraine
Niches: IT, Crypto, SaaS, Healthcare, Legal niches
Services: Systematic AEO optimization, content preparation for AI formats (ChatGPT, Perplexity, SGE, AI Overviews)
Why Choose: Among the first in Europe to start working with AEO, their strategy is based on thorough analysis of AI needs. Luxeo combines technical schema markup, FAQ blocks, and multilingual content workflows fully aligned with AI answer engine requirements. Their European perspective and multilingual capabilities make them valuable for international brands.
8. 51Blocks Agency
Country: United States
Niches: Banking, Insurance, Local businesses
Services: Structured markup, citation management, and AI-intent matching
Why Choose: 51 Blocks has built its reputation by helping small and mid-sized businesses own their digital presence – now expanding into AEO services with a local-first mindset. This AEO agency doesn’t just optimize for rankings; it engineers content ecosystems that answer real user queries in real-time. With hands-on experience, 51Blocks crafts hyper-relevant content that gets picked up by voice assistants, featured snippets, and answer engines – where local meets future-facing.
9. Passion Fruit
Country: United Kingdom
Niches: Various industries
Services: AI SEO & GEO, AI keyword forecasting
Why Choose: Drum Recommended Agency, Google Premier Partner – among the top 3% of Google agencies. Their combination of AI SEO expertise with geographic optimization makes them unique in the market, especially for brands with strong local or regional focus.
10. Thrive Agency
Country: United States
Niches: Local businesses, Multi-location enterprises
Services: Technical optimization for AI agents, structured data implementation, content strategy geared toward answer engines, user experience enhancement, and site authority building
Why Choose: This AEO agency merges local SEO roots with AI-centric optimization, using proprietary tools like LocalAnswer to monitor and boost answer share regionally. Thrive optimizes geo-targeted answer content at scale and delivers measurable growth in voice and generative search visibility, with transparent reporting and flexible pricing. Their local SEO expertise combined with AI optimization makes them perfect for businesses with physical locations.
Development of AI Website Promotion Direction
The AI SEO field is still in active formation. Therefore, you may have heard different names for this approach that describe the same idea: making your content visible to new generative search systems and AI assistants. Below are the main terms that have already been established in practice:
- AI SEO – a broad concept covering any actions using artificial intelligence in SEO: from content generation to optimization for AI assistants.
- GEO (Generative Engine Optimization) – working with the technical component: micromarkup, structured data, setting up visibility in generative responses.
- ChatGPT SEO – content optimization for one specific assistant (ChatGPT): proper response presentation, “readability” for LLM, prompt predictability.
- SGE or AI Overview – optimization for getting to the “zero position” in Google, where AI provides a summary response above classic results.
- AEO (Answer Engine Optimization) – a global strategy covering all website content and making it accessible for citation by any LLM or search assistants.
Why AEO (AI-SEO, GEO, ChatGPT-SEO) is the Future of Website Promotion?
Today, user behavior has radically changed: they search for answers not in classic Google, but in ChatGPT. If your website isn’t adapted to this search format, you’re losing traffic daily. Competitors are already actively implementing AEO, and while your content remains invisible to AI assistants, clients simply don’t see your offer. This means even the best product or service won’t get proper attention.
AEO is a solution that allows returning your brand to the center of attention. Optimization for generative search systems and assistants ensures that your website becomes the source of answers to users’ key queries. This is the future of search: those who implement AEO today will gain a sustainable advantage tomorrow, establishing their presence where clients truly search for information.
